Changing logo of one of the longest running Internet companies and also a brand valued by a whopping 10,000 million as was the case of the Yahoo! logo in theory is a matter serious enough not to take it lightly. Instead, and against all odds, its current CEO Marissa Mayer, which I proclaimed fan starting today, has achieved with its unique strategy, much more than anyone could have imagined. Let’s try to analyze it. Continue reading “Results of the strategy to create new logo for Yahoo!”
Yesterday we learned by the Bloomberg TV channel that Yahoo! surpassed Google (including YouTube) in traffic this July, according to ComScore data, making it the leading U.S. traffic. Something that certainly is a major milestone for the companythat after incorporation of Marissa Mayer, Google’s former directors and CEO, has managed to improve its position continuously. Both stock exchange, which has improved its valuation, in attracting new talent, as the incorporation of Spanish and ex-Google Bernardo Hernandez, as CEO of Flickr, among others, and has slowed the escape of which already had. And now in traffic as well, which will be an opportunity to improve their advertising revenue and thus regain his lost status. Continue reading “Yahoo! surpasses Google in traffic in July (excluding Tumblr)”
Yahoo! does not stop shopping, and already acquired 19 companies so far this year, being at the head of the companies that have made acquisitions this quarter of 2013. I’ve talked here and in some of them, like buying Tumblr by 1 billion or more recently Qwiki. Continue reading “RockMelt owned by Yahoo!”
The micro-video-blogging (which, if there is no concept yet… I invent it now) is clearly a trend. A trend started by the service of instant retouching and photo sharing Instagram by Facebook, joined with the launch of Instagram video. When in this moment it was just an outstanding player, as was: Vine, bet of Twitter for instant multimedia world. But now it has added to the picture: Qwiki, a new competitor with few differences with the other two, playing in the same field and seems to kind of rival as well. Continue reading “Qwiki Yahoo’s bid to deal with Instagram Video and Vine”
Marissa Mayer currently CEO of Yahoo, which lately I have spoken a few times around here, has again hit the mark with a simple and effective action in her marketing strategy. Reminds me the one carried out from Google (her former employer) to launch Gmail in 2004 with this amazing claim: “1 Giga FREE” when all suffered the limitations of Hotmail and Yahoo Mail This cornered the market web email until today. Continue reading “Flickr, and the FREE Terabyte as a marketing strategy”
As I mentioned on Saturday on Facebook, they were both in negotiations and Tumblr had rejected a similar offer, but a few hours ago has confirmed the news, Tumblr acquisition by Yahoo has already been confirmed.
It’s not news to mention that Yahoo, after been one of the best, had hard time in recent years, at least since 2008, but from June 16, 2012 with the hire of its new CEO, Marissa Mayer, one of the former Google executives known and respected for being a visionary leader, has been a boon for the company’s future. Especially in the stock market, as we can see in the above chart, and since it became known her hiring the stocks have not stopped climbing. Continue reading “Marissa Mayer and the new Yahoo!”