Miguel A. Ivars Blog. Marketing, Social Media, Internet, Innovation, Strategy & Ideas…
When blogs were born did something different from what we had so far, setting a date for online content, and inevitably that timestamp thus became its expiration date. So then that website, as time passed new content needed to stay alive and not look abandoned or expired. Continue reading “The turnaround from Static content to Fluid content”
The title of the article perhaps may seem somewhat simplistic, but I think it perfectly describes comparatively this app so cool and original. Furthermore, the invention is of Spanish origin, namely: “Made in BCN”, led by Rafa Soto and Cooper Marzban which is its CEO, and was one of the founding team members of eDreams.. And it’s no wonder that soon reached a large impact appearing on blogs as AppStorm, LifeHacker or WWWhat’sNews. Continue reading “Notegraphy, the Instagram for texts”
Instagram announced since its official blog that from now in the next two months, we begin to see an advertisement occasionally in the feed, if we are in the United States. At present, the social network to share photos retouched filter that has surpassed 150 million active users, a figure certainly interesting. Continue reading “Advertising comes to Instagram”
Together with social media raises two new figures. Or at least two new ways of naming one of the most common behaviors in this environment. This is the Content Curators and Content Creators. First we will see a brief explanation: Continue reading “Content Curator Vs. Content Creator”
The micro-video-blogging (which, if there is no concept yet… I invent it now) is clearly a trend. A trend started by the service of instant retouching and photo sharing Instagram by Facebook, joined with the launch of Instagram video. When in this moment it was just an outstanding player, as was: Vine, bet of Twitter for instant multimedia world. But now it has added to the picture: Qwiki, a new competitor with few differences with the other two, playing in the same field and seems to kind of rival as well. Continue reading “Qwiki Yahoo’s bid to deal with Instagram Video and Vine”
Facebook does not let us stop with so much new. If this past week we talked about the new Facebook hashtags, and Parse. Instragram Now, the network of snapshots with filters that Facebook bought last year, brings another new embedding video. Continue reading “The new Instagram video and the differences with Vine”
Today I have received an invitation from Joshua Baer, founder of OtherInbox and one of the investors in Outbox, a project created by a former Facebook and former HBS, and I must confess that the first impression left me a little confused, because at beginning did not fully understand very well what exactly these people are dedicated. But once understood, watching this video, I have been very surprised by the invention. Continue reading “Outbox, innovating in the most everyday: the postal mail”
Marissa Mayer currently CEO of Yahoo, which lately I have spoken a few times around here, has again hit the mark with a simple and effective action in her marketing strategy. Reminds me the one carried out from Google (her former employer) to launch Gmail in 2004 with this amazing claim: “1 Giga FREE” when all suffered the limitations of Hotmail and Yahoo Mail This cornered the market web email until today. Continue reading “Flickr, and the FREE Terabyte as a marketing strategy”
As I mentioned on Saturday on Facebook, they were both in negotiations and Tumblr had rejected a similar offer, but a few hours ago has confirmed the news, Tumblr acquisition by Yahoo has already been confirmed.
Continue reading “Yahoo acquires finally Tumblr for more than one billion dollars”
It’s not news to mention that Yahoo, after been one of the best, had hard time in recent years, at least since 2008, but from June 16, 2012 with the hire of its new CEO, Marissa Mayer, one of the former Google executives known and respected for being a visionary leader, has been a boon for the company’s future. Especially in the stock market, as we can see in the above chart, and since it became known her hiring the stocks have not stopped climbing. Continue reading “Marissa Mayer and the new Yahoo!”
