Google’s War against Blogs

Google vs. blogs
Google vs. blogs

Although Google, as many of you know, was once one of those responsible for enhancing the blog phenomenon, acquiring Blogger.com and making it the first major platform in the world of publishing content in this format. He did it mainly because he was interested feed its AdWords advertising platform with thousands of websites where to put advertising outside its search engine with AdSense. Thus own advertising grew in volume, depending less on agreements with large headers media to make his business. He then created blog readers iGoogle and Google Reader, bought Feedburner, the feeds manager most popular of all, and even pushed Atom feeds standard to be accepted even by the W3C, etc.

But now from a time this part, particularly since Google struck him to create his own attempt at social network Google+, has not ceased trying to shoehorn its use all its users to deal with Facebook. This happens because the large social network and represents the next big threat to its advertising business, which in turn is still their main source of income, so Google has continued to do his thing, to destroy the concept blog, slowly, so use his social network. Let’s see how in a chronological summary:

How you see, Google gradually and almost silent, it is getting rid of everything that is no longer interested, and the truth is that despite still defend the innocent slogan: “do not be evil” is not in criticism absolutely follow a business strategy which is most profitable, of course. But it seems that this time, as I have said once, you’re really letting a global phenomenon, it will pass have a privileged role, if only because you align yourself with their interests at the time, to be almost an enemy public, by the way stop lying to users who both supported and confidence gained, and ultimately for trying stubbornly do what interests him, although not able to provide something new or better users.

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New stage of the blog, redesigned and renewed hopes

Captura de pantalla 2014-10-22 a la(s) 15.00.46

Hello again everyone here. What’s up? Hope fine .. do not know if many or few will follow still pending, I hope you to be many, and we can resume our ‘relationship’ where we left off šŸ˜‰ . Some of you have asked me to return to write in my blog, and although I feel a little embarrassed by this silent time with no explanation, in the end I have decided and I’m back.

This period without blogging has been a bit of an ordeal for me because I believe innately that I always have something to say and social networks fall short, and instead, the blog is great. On the other hand, has been on sabbatical I needed to take, especially after a year to meet the goal of writing a post on the blog daily (weekdays) and in two languages: Spanish and English, ie 2 posts/day while I’m in front of AdLemons.

Blogging was something that was very comfortable, no doubt, and also the change of pace from daily publication to a post I proposed as a self-challenge was fantastic. Especially to keep abreast of everything happening in the world of marketing, the Internet, business and innovation. Because I liked being able to contribute and tell from my humble point of view, trying to add value to analyze the present, while trying to improve my English (it was tried ..).

But when you have several demands to play in your everyday life, you can do sometimes doubt that is what really is priority. And therefore, it’s time you do have to decide. And although the blog occupied me at most an hour and a half daily to very first hour of the day for reading, collect links, edit the image of the post, researching it and write in both languages. During the day, before and after this, I needed many other small tasks as: sharing the post, reply comments, review statistics, etc, and above all, a mental space that should have other more important pursuits, that is why I decided to make a break on the way to fully focus on what matters most: my startup.

Now I think it was a good decision, even though everyone did not understand it, and now I ask myself a new stage something easy, being the one to decide when to say something, and do not demand self-imposed publishing daily which on one hand has obvious benefits, but on the other, you have to know in what cases it is more advisable.

That said, just add that from time to time be around with new items and the new look of the blog, most current, responsive design really, without the usual sidebar (on which, incidentally, I have a post for publishing. .) and ultimately, I hope you like it.

The turnaround from Static content to Fluid content

The turnaround from Static content to Fluid content
The turnaround from Static content to Fluid content

When blogs were born did something different from what we had so far, setting a date for online content, and inevitably that timestamp thus became its expiration date. So then that website, as time passed new content needed to stay alive and not look abandoned or expired. Continue reading “The turnaround from Static content to Fluid content”

Notegraphy, the Instagram for texts

Notegraphy, the Instagram for texts
Notegraphy, the Instagram for texts

The title of the article perhaps may seem somewhat simplistic, but I think it perfectly describes comparatively this app so cool and original. Furthermore, the invention is of Spanish origin, namely: “Made in BCN”, led by Rafa Soto and Cooper Marzban which is its CEO, and was one of the founding team members of eDreams.. And it’s no wonder that soon reached a large impact appearing on blogs as AppStorm, LifeHacker or WWWhat’sNews. Continue reading “Notegraphy, the Instagram for texts”

Internet ad spending depending how you look

Internet ad spending depending how you look
Internet ad spending depending how you look

If we read this news Hemerotek, says:

“.. The publicity ‘online’ will host an investment of 171.000 billion U.S. dollars in the 2013, an increase of 3.6% over last year, or about 6,200 million more than in 2012 …” Continue reading “Internet ad spending depending how you look”

How to use Tumblr tags

How to use Tumblr tags
How to use Tumblr tags

Tumblr has had in recent times dramatic changes, he has not done more to settle and continue to grow even after the recent acquisition of Yahoo! But even so, it is still quite unknown to many. A publishing platform where they have accommodate both: an article, an animated image gif type, a video, as a quote, or reblog and that himself has learned to integrate WordPress publishing platform to get a social network integrated. Continue reading “How to use Tumblr tags”

Do you want a popular blog or an influential blog?

Do you want a popular blog or an influential blog?
Do you want a popular blog or an influential blog?

Since November 2012 I changed the pace of publication of a daily post blog *, by giving me the opportunity to write much more frequently, I could experiment a bit with what I write, to begin to find my style, what more “works” , the least, and I could validate a hypothesis in first person. Continue reading “Do you want a popular blog or an influential blog?”

Bring out your Social Media, not your SEO

Bring out your Social Media, not your SEO
Bring out your Social Media, not your SEO

It may seem some bold statement, perhaps even a guru phrase, but it is a conclusion that I have more clear every day. The SEO is on the decline. Because every day SEO gives less, for the same or more work. Continue reading “Bring out your Social Media, not your SEO”

Analyzing purchase of The Washington Post by Amazon founder Jeff Bezos

Analyzing purchase of The Washington Post by Amazon founder Jeff Bezos
Analyzing purchase of The Washington Post by Amazon founder Jeff Bezos

Last night we went to bed with the unexpected bombshell news from Twitter that Jeff Bezos the CEO and founder of Amazon, one of the giants of the Internet, and most World ecommerce company, acquiredĀ in a personal capacity, The Washington Post, one of the internationally recognized newspapers for $ 250 million (190 million euros) in cash. Continue reading “Analyzing purchase of The Washington Post by Amazon founder Jeff Bezos”

Admit advertising on corporate blogs

Admit advertising on corporate blogs
Admit advertising on corporate blogs

The corporate blog advertising is a thorny issue that has arisen in more than one conversation, but although many would respond quickly and emphatically not, which is crazy to advertise on the blog of the company, actually based on my experience, their use is not as obvious as it seems, and make the final decision rather depend on circumstances that I will try to explain. Continue reading “Admit advertising on corporate blogs”