Recently several people have asked me for advice when assembling its first e-commerce, either as its first project in Internet riding because they come from a completely different job, or as a way to bring to a wider audience the current business already has offline. Continue reading “Some tips if you start your online store”
If we read this news Hemerotek, says:
“.. The publicity ‘online’ will host an investment of 171.000 billion U.S. dollars in the 2013, an increase of 3.6% over last year, or about 6,200 million more than in 2012 …” Continue reading “Internet ad spending depending how you look”
Instagram announced since its official blog that from now in the next two months, we begin to see an advertisement occasionally in the feed, if we are in the United States. At present, the social network to share photos retouched filter that has surpassed 150 million active users, a figure certainly interesting. Continue reading “Advertising comes to Instagram”
Today I wanted to speak of Gracenote, a company that offers an innovative product that finally break the division and would provide continuity of user experience between different screens, such as television and mobile or tablet. Continue reading “Gracenote: Experience total synchronization with the second screen”
Of all the topics you treat in a blog, there may be some issues that arouse more interest than others among your readers, and even some specific articles that are much more popular at the time of its publication, thanks to the diffusion in social networks , and / or after the over time thanks to the positioning that gets achieved. Continue reading “How to leverage best articles for your blog”
I had like pending task, write about buying MoPub by Twitter, as occurred in September when I took the summer break. And the truth is that unlike others, was an operation that I, in part, if I was waiting for Twitter, not to buy MoPub, but any ad exchange along the lines of: Microsoft to buy AdECN, Yahoo to buy RightMedia, Google with: DoubleClick and AdMob and Facebook creating FBX, its own ad exchange. And it’s not the only one. Continue reading “Upon purchasing MoPub by Twitter”
Changing logo of one of the longest running Internet companies and also a brand valued by a whopping 10,000 million as was the case of the Yahoo! logo in theory is a matter serious enough not to take it lightly. Instead, and against all odds, its current CEO Marissa Mayer, which I proclaimed fan starting today, has achieved with its unique strategy, much more than anyone could have imagined. Let’s try to analyze it. Continue reading “Results of the strategy to create new logo for Yahoo!”
I return to the blog, after a period of summer break, I hope that you continue around here ..
Pinterest, which despite being one of the latest social media to reach the public, there has been growing in popularity since it emerged, and now, with over 70 million users arises finally launch its expected model business. Continue reading “Advertising on Pinterest”
Further to Hugo Barra’s departure of Google, one of the senior executives of Android, following the recent departure of its leader Andy Rubin and as almost all the rest of his management team, I find: Xiaomi, the company to which Hugo has gone to work.
Xiaomi is the largest company of smartphones we’ve never heard of. A Chinese company, born barely a couple of years ago and today is one of the leaders sold 7.19 million handsets in 2012, and hope to double the figure this year reaching 15 million. Continue reading “Xiaomi & MIUI, how to anticipate what will come as a marketing strategy”