I return to the blog, after a period of summer break, I hope that you continue around here ..
Pinterest, which despite being one of the latest social media to reach the public, there has been growing in popularity since it emerged, and now, with over 70 million users arises finally launch its expected model business.
This past week the founder Ben Silbermann sent an email very close and original first person to users, warning us that Pinterest will start experimenting with promoting some pins of a select group of companies. Apparently, after trying the affiliate links, one of his first attempts to monetize the network visible more seriously will be through internal promotion of its own elements protagonists: the pins.
Although most social networking use advertising to generate revenue, one of the most interesting way is to develop your own product advertising whenever there is a critical mass that offer it, differentiating the value of competition and typical traditional banners, and therefore having the ability to get the most out of their quirks and unique features.
From Pinterest indicate the lines that want to defend in these promoted pins:
- Tasteful. No flashy banners or pop-up ads.
- Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
- Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
- Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.
In this initial experiment, look set to promote a few pins in search results feeds and categories and therefore their presence is now very discreetly. But for now they will not be paid for, just waiting for the results of the test and how the community reacts to these changes.
What do you think? You think they’re on the right track? Do you think the experiment will be successful? If you permit, I would test as an advertiser?