Xiaomi & MIUI, how to anticipate what will come as a marketing strategy

Xiaomi & MIUI, how to anticipate what will come as a marketing strategy
Xiaomi & MIUI, how to anticipate what will come as a marketing strategy

Further to Hugo Barra’s departure of Google, one of the senior executives of Android, following the recent departure of its leader Andy Rubin and as almost all the rest of his management team, I find: Xiaomi, the company to which Hugo has gone to work.

Xiaomi is the largest company of smartphones we’ve never heard of. A Chinese company, born barely a couple of years ago and today is one of the leaders sold 7.19 million handsets in 2012, and hope to double the figure this year reaching 15 million.

Their success, according to Bin Lin, president and co-founder was mobile bet on medium-high range, to the highest specification and half the price than the competition. But what do such unthinkable prompted outrage and more in a growing market like the Chinese? Well, so that explains Bin, his intention is to replicate what happened in Mobile 20 years ago with the sale of computers, which although initially the benefits and thus the reason for the sale was the hardware, the physical, in the end the price of equipment plummeted, and the great business was done with the services on this, see the examples as: Google, Microsoft, Apple, Amazon, etc..

Under that premise, and how to do business on service, you need volume, aims to anticipate what’s coming, services still the most widely used platform in the market with the greatest growth potential, Chinese. Following the strategy of offering good smartphone at unbeatable prices, which incorporates a proprietary operating system called MIUI based on Android (what they call a ROM), but with enough differences apparently have also liberated their code, and the base expects all future development.

Under that premise, and how to do business on service, you need volume, aims to anticipate what’s coming, services still the most widely used platform in the market with the greatest growth potential, Chinese. Following the strategy of offering good smartphone at unbeatable prices, which incorporates a proprietary operating system called MIUI based on Android (what they call a ROM), but with enough differences apparently have also liberated their code, and above the base expects its development and future services.

And, ahead of its rewards, and if you also have the capital to do so, is a double strategy to achieve much success as possible. Currently have in mind the Western market, and in Spain we can see that is taking shape MIUI website and its app store.

Are you convinced your strategy? What do you like most about it?

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