Businesses come to meet needs, and as covering a wider need and also difficult to cover, have a potential market waiting for longer without competition. Because if they come first and get the lead, leaders will be longer and will likely be more complex after entering that market, once already filled.
Oddly enough, every day we new needs arise, and therefore new opportunities to offer a solution to a problem, but not all answers are equally valid, and therefore, not all are consummated, it takes more to it.
As today, we took a accelerated rate, if a new product that solves the same as the usual choice we consume, but also to fulfill its basic function, achieved, for example, save time, combines both objectives in one, and can become the new preferred choice.
And something like that has got Compeed, that who do not know, is a Danish of origin solution for small scrapes and blisters, that can go for example on the back of the shoe split by rubbing with the edge, especially when they are very new, but little by little, because of its high efficiency, and time to reduce pain from that which applies until it disappears completely record, becoming almost an object of worship for some.
From its privileged position of leader, has continued innovating and providing solutions to other needs perhaps not very glamorous, but real, and related to the treatment of the feet such as corns, bunions, calluses, cracked heels, foot sole pain, scrapes as something quite different but perhaps more common, such as cold sores.
So if a product innovation and quality, enters the market offering a better solution to a need that we can all have as to mitigate the pain we can cause a rash, immediately and cure with a single action just seconds . Turns out little by little, and accompanied by proper marketing strategy and advertising campaigns, appearing in a segmented media, will be released to your audience more akin, and the result will be perfect as in this case. That in addition to lead, do it without competition for a long time, until someone is able to offer something that equals or exceeds. This is not easy, on the other hand.
And it is to get to the solution to a need through innovation and a quality product, is one of the combinations that aspires company or product that boasts. So we could take it as an example of success story and try to learn from it as far as possible.
Have you tried Compeed, you know what I mean? Do you think you could do better all that surrounds this amazing product?