Each day, the contents are more and more important in the era of communication, and as in the past only published media and journalists who worked in them, after the democratization of communication began blogging, has reached the masses, and has brought to everyone who wants and non-technical or editorial can become a small medium with the ability to publish and reach the whole world, even sometimes not so “small” as happens today the most influential blogs globally, which sometimes have as much or more hearing that newspapers and traditional media.
Increasing the number of editors, has greatly increased the number of content and getting past the infoxication fever, sometimes even feel saturation and needing solutions to combat this increasingly common disease and help us to distinguish the wheat from the chaff. That’s where arising the concept of Content Curator, the person you chose as a source of information, not so much because he generates, but because it is able to draw on the most suitable sources and summarize them (sometimes even other languages), or highlight those that are most interesting for us making a prefilter of certain recommendations especially remarkable sea of content, which saves us a lot of work and effort, and allows us to absorb the extract most relevant information in the shortest time possible.
Now, with the new change of Flipboard, one of the readers of content via feeds most notable magazine format (in visual mode), with the launch of its new version continues the trend of turning readers into publishers, which may well be a little more the content curators in their environment, as each selection of its contents may be reissued as his own magazine.
This in principle may not sound like much, it is just another bit that confirms the direction in which we walk, in which the lines between creator and consumer are diluted and confused, because the technology allows and users find it useful and adds value. While brands are camouflaged, as participants as equals, as the Cluetrain Manifesto predicted in the markets are conversations.